Trust & Credibility
Loyalty
Responsibility
Brand Value
Media authenticity matters more than ever before.
Increasingly media is being misused and altered beyond acceptable parameters. contributing to a growing trend of misinformation, misrepresentation and unethical manipulation of content.
We believe the creation and use of content should be transparent, carried out within clear ethical guidelines and become a core part of any social impact strategy.
​
Ethical Content Accreditation is an independent non-partisan initiative that recognises,
encourages and supports ethical content creation and responsible media practice.
​
​
Demonstrate your responsible and transparent use of media and content creation.
Customers value responsible organisations and believe businesses should act responsibly.
Recognition by stakeholders that you put ethical content at the forefront of your social impact strategy.
Elevate and differentiate your brand from the competition to attract and retain clients, customers and staff
Ethical Content Accreditation is an independent non-partisan initiative that recognises,
encourages and supports ethical content creation and responsible media practice.
​
Large organisation or social media influencer, by achieving accredited status you are demonstrating a commitment to everyone from customers to suppliers that you are serious about the ethical and transparent creation of content and use of media across your platforms.