Increasingly media is being misused and altered beyond acceptable parameters. contributing to a growing trend of misinformation, misrepresentation and unethical manipulation of content. 

 

We believe the creation and use of content should be transparent, carried out within clear ethical guidelines and become a core part of any social impact strategy.

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Ethical Content Accreditation is an independent non-partisan initiative that recognises,

encourages and supports ethical content creation and responsible media practice. Applying for the certification demonstrates a commitment to transparent use of media and content creation.

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